Flyers, also known as leaflets, circulars or handbills, are a powerful marketing tool. Featuring information on one or both sides, these flat sheets of paper are an eye-catching and cost-effective way to spread the word about a promotion, product, service or event! But before you print, you’ll need to consider which flyer size is right for your message, marketing goals and method of distribution.
There are several different dimensions to choose from and at Printroom, we print them all! To work out what size of flyer to order, we break down the most popular options below: DL, A3, A4, A5 and A6. Read on to learn more about flyer sizes and their most suitable applications.
What size is a flyer usually?
There’s no one-size-fits-all flyer size. Rather, the ideal dimensions vary depending on whether you wish to hand it out or hang it up, as well as what sort of content you plan to showcase on it! That said, here are the most common flyer sizes – all of which are available with Printroom:
Popular flyer sizes
- DL flyer size: 99mm x 210mm
- A6 flyer size: 105mm x 148mm
- A5 flyer size: 148mm x 210mm
- A4 flyer size: 210mm x 297mm
- A3 flyer size: 297mm x 420mm
How do I choose the right flyer size?
When choosing the right size for your flyers, take some time to think about what you want to say and how you want to share this message with your audience. How much content will your flyers feature and which methods of distribution will you use?
If you’re intending to hang up your flyers or would like to include lots of information on them, you should opt for a larger size like an A3 or A4 flyer. If you’re going to hand out or post your flyers, then it’s generally best to select a smaller size, like an A6 or DL flyer.
As with all marketing efforts, another factor to consider is your budget. The cost to print each flyer will vary depending on what size you go for, as bigger and non-standard sizes may be priced slightly higher.
To help you understand your options further, we’ve broken down the benefits of each flyer size below!
DL Flyers
DL flyers are one of the most popular sizes, as they slot easily into an envelope or small bag. This is a great option if you’re looking to create materials for direct mail campaigns or in-person handouts at events. They also work well for restaurant takeaway menus, price lists and travel package promotions.
Compact and convenient, DL flyers provide their audience with all the information they need to take action. But as they’re on the smaller side, it’s important to think carefully about your flyer design and ensure your images and text don’t appear cluttered.
A6 Flyers
About the size of a postcard but weighing much less, A6 flyers are an affordable and effective option for inserts, letterbox leaflets and handouts. This versatile solution can be used to announce products and services, promote events, feature special offers and more.
A5 Flyers
A5 or half-page flyers are one of the most popular choices thanks to their cost-effective yet accommodating size! As the name suggests, these flyers are the same size as half a standard sheet of paper, meaning you can print two flyers for every page. Offering more space for text and visuals than a DL or A6 flyer, you can share your story in greater detail and include all the information needed to persuade readers to take part!
An effective choice for a range of applications, A5 flyers are often used as event handouts, letterbox leaflets and brochure or magazine inserts. The handy size is passed easily from person to person and fits neatly within a bag or folder.
A4 Flyers
An A4 flyer is the most standard flyer size available, resembling a typical piece of paper. If you’re after something traditional and immediately recognisable, this is a strong choice. Whether they are printed single-sided and taped to a wall or double-sided and handed out, A4 flyers are a multipurpose marketing tool that can leave a lasting impression.
This size offers plenty of opportunity to unleash your creativity and provide an in-depth description of your product, promotion or event. With ample room to work with, structuring your content and capturing your intended audience’s attention is more straightforward. Take advantage of larger visuals and stand-out headlines that will be visible from farther away – all while leaving enough white space to keep your flyer clear, concise and clutter-free.
A3 Flyers
Last but not least, A3 flyers give you the most space to work with! These large sheets are ideal if you want to feature lots of information, make a big impression with a stand-out image or support educational text with a striking graph. This size is a popular choice for restaurant menus and wine lists, as well as posters for event promotion.
Design tips for any flyer size
Now that you have the lowdown on flyer sizes, it’s time to dive into design and make sure it fits your format. No matter their dimensions or application, the quality of your flyers will be a reflection of your business. A premium and professional-looking flyer design will make your message stand out and bring your brand to life with eye-catching visuals.
Follow the best design practices below to get the most out of your flyers!
- Choose colours and fonts wisely: Stick with colours that are consistent with your branding. Additionally, make your flyers stand out at a distance with contrasting shades. When it comes to copy, avoid using too small or intricate a font – it’s all about helping people to read your message easily!
- Use high resolution images: Attract and engage your audience with top-quality images that support your message and instil an emotional reaction. To ensure your images are ready for print, we suggest using a minimum of 300 DPI.
- Display your message clearly: When it comes to the information you include on flyers, less is more. Limit your message to the key points, cutting out any unnecessary spiels that may clutter the sheet of paper. An attention-grabbing headline and clear Call to Action are both essential.
- Include contact details: Don’t forget to make your business name, logo, phone number, email address and website clear. You can also incorporate other information like opening hours and physical address, depending on how and when you want readers to get in touch.
- Factor in both sides: If you have a lot of information to feature, then it’s probably best to print double-sided. That way, you can still include all the necessary details on a single sheet of paper. This is particularly beneficial if you’re creating a product sheet or educational flyer.
Print high quality flyers online with free delivery
Once you’ve found your perfect flyer size, it’s time to get printing. Need some help choosing your dimensions first? Our online printing specialists are here to assist you in determining the right flyer size and style for your specific business purpose.
Order flyer printing with Printroom today, request a quote online or call our friendly team today on 1300 661 200 for more information. We deliver orders anywhere in Australia with free and fast shipping!
