It’s important to get your business card size, shape and design just right, as it is often the first impression of your brand. From fonts and graphics to colour and corners, there are a lot of considerations to make when creating your business card – and its dimensions are particularly key. After all, you want to make sure this card can fit perfectly in a prospective client’s pocket, palm and wallet!
But what are the standard business card size dimensions in Australia? Below, we explain what size a business card tends to be and why, as well as what factors to weigh up when creating your own custom solution.
What size is a business card meant to be?
Although there is no hard and fast rule when it comes to business card size, business card dimensions in Australia tend to be 90 mm wide x 55 mm high. Within these measurements, you can display either a portrait or landscape design.
Why are most cards this size? These standard dimensions have become the default for many savvy business owners because the card will slot easily into a wallet along with business and credit cards (which tend to be the same size). As a result, there’s less risk of your card being discarded because it is a difficult-to-store size or shape.
Custom business card sizes
That said, if fitting into a wallet with other cards is low on your list of priorities, then the only limit is your imagination!
A larger business card not only stands out due to its size, but can be more suitable for displaying lots of information without the clutter, for instance if you wish to offer plenty of services or feature several projects. Creative professionals like artists and graphic designers may also opt for a larger business card so that they can showcase their work more effectively.
On the flip side, a smaller card offers the advantages of being lighter and potentially even more affordable. In that sense, they can be a great option for entrepreneurs on a budget who need their first set of business cards.
At Printroom, we provide custom business card printing to customers across Australia. We can help you to create a unique business card of any size or shape at a surprisingly low price! Plus, you can order online for country-wide delivery.
Factors to consider when choosing a business card size
From text and visuals to corners and borders, there are several factors to take into account when determining business card size – and what you can fit within it. Here are some important considerations to think about before you print:
1. Stick to key details
Remember that there is only so much information you can fit on a 90 mm x 55 mm business card. To keep its content clutter free, you’ll need to prioritise important information. Essential details to feature include your business name, offerings and contact details. We recommend leaving out any unnecessary points so that your card is clear and concise.
2. Place your logo carefully
Your business card is more than a way to share your contact details. It plays a central role in representing your business and therefore should be consistent with its branding.
However, as we’ve mentioned above, you’re working with limited space. That’s why you need to take the time to really consider the size and placement of your logo, which is one of the most critical features to highlight on a business card.
Would you like it in a corner or in the centre? At the top or bottom? On its own dedicated side or alongside other information? Work this out and then structure other details around it.
3. Ensure there’s enough white space
To the untrained designer, white space could be considered wasted potential. But without it, your business card will likely appear crowded and confusing. While graphics and images can make a card stand out, too many visuals will only leave it cluttered.
In other words, white space is essential. It serves to highlight the parts of the card with important content and draw readers’ eyes to where it really matters – your brand name and contact details.
4. Consider rounded corners
Get an edge on your competitors with a stand-out business card design. While potentially viewed as just a slight tweak, rounded corners create a modern look and feel that will leave a lasting impression on prospective clients.
At Printroom, we specialise in the creation of high quality and affordable round corner business cards designed to make an impact.
Still not sure which size, shape or style is right for your business card? Our online printing experts are here to provide creative advice and guidance. Once you’ve supplied us with your artwork, all you have to do is wait for delivery.
5. Don’t forget about borders
It’s easy to overlook borders when you’ve got the above, and arguably more exciting, factors to think about! That said, it’s vital to consider borders when determining business card size and design.
Content should never extend right to the edge. This would not only look untidy and unprofessional, but could also lead to printing issues – the last thing you want is for your email address or phone number to get the chop!
For best border practices, keep text within a 3.175mm margin around the edges of your business card. However, this figure may change depending on the size and shape of your card. If you are printing custom business cards and have a question about borders, please contact our specialists on 1300 661 200.
Create durable and affordable business cards with Printroom
Now that you are well versed on all things business card size, it’s time to confirm your design and get printing! With Printroom, you can create a cost-effective, long-lasting and customisable business card in the right dimensions.
Explore our wide range of high quality and affordable business cards online today. We offer efficient and reliable delivery across Australia.
Have further questions? Contact our team for more information on 1300 661 200.
