Printed stickers are a great way to promote your business and boost brand recognition, but with limited space to make an impression, how do you decide what to include?
Make your mark
Similar to business card printing, think about how you will be using your stickers. A simple logo and tag line may be all you need for some projects. These stickers can serve as your ‘calling card’, and be handed out at conferences or market stalls or included in giveaways and selected mail outs. It’s a good idea to include your website and/or social media handles on even the simplest designs, so the recipients will know where to find you.
Product placement
Stickers can have a longer shelf life as labels for your product. Make an environmental statement by using striking logo stickers on recyclable glass bottles for your fresh juice brand, or increase the sticker dimensions and create product labels that are both stylish and useful. Include information such as ingredient lists and usage guidelines along with your logo and contact details, with design elements and photo quality images that capture your brand’s look and feel.
Roadside appeal
Bumper stickers can be a great way to take your story on the road. Whether you’re promoting your brand, radio station, charity, sports team or a political campaign, there’s no better way to spread the word than to a captive audience, stuck in traffic. These stickers have a little more surface area to work with, which means you may be able to add a longer tag line or call to action in addition to your logo, website and socials. But don’t get carried away – you may only have the length of a stop sign to get your message across – so keep it simple, maximise colour and bold design, use an easy-to- read font and include a clear call to action.
Once you’ve established the business or personal goals for your sticker, Printroom can take care of the rest. Visit the website or contact our experienced consultants on 1300 661 200 to discuss your project.
