Like trying to fold a road map, figuring out how to make a brochure can be incredibly confusing and frustrating. These days there are plenty of templates you can use out there, including in most new-ish versions of Microsoft Word.
They’ll help you sort out one of the biggest issues – spacing. Brochures are most commonly designed with a tri-fold design, with printing on both the front and back. That means you need to navigate fitting all the information into three very specifically sized panels, which a predesigned template is obviously quite helpful with.
But what then? We’ve put together a handy guide on how to make a brochure by exploring all the elements you need to consider to make some killer marketing material!
Colour
Life is better in colour, obviously. Black and white definitely has its place, too, but more often than not a nice colourful display is going to do a lot more for leaping off the brochure page and grabbing someone’s attention.
But it’s not just about splashing every shade and hue in the colour wheel wherever you can; you’ve got to be clever and intentional about your colour choice, too. It can be scientific, according to this handy colour emotion guide from The Logo Company:
Word(ing)
The way you choose to word your message makes a huge difference. There’s some handy tips to keep in mind for nailing the content on your brochure, including:
- Think about what the most important information is for your audience, and prioritise that when thinking about what to keep and what to cull
- On that note, people don’t want to feel like they’re sitting down and reading the encyclopaedia; keep your message as short and sweet as possible
- Utilise headings and breakout boxes to draw attention to your most important notes. Consider the fact that not everyone will want to extensively read your brochure from cover to cover, so make sure anyone having a quick skim read will still benefit from the message you’re trying to convey
- Consider what tone works for your target audience, and cater to that. Think they’ll like something funny? Got a more serious message to sell? Whatever it is, make sure your tone of your writing suits the occasion
Printing
Now, this part is important. You don’t want to go to all of that effort of creating a killer design, only to fall short when it comes to the printing quality.
What a lot of people don’t realise when they’re trying to print their own brochures is that most printers don’t have full bleed capabilities – in other words, they won’t stretch the ink right out to the edges of the paper. That means your brochure will come out with white space around the edges and won’t look as sharp as it could.
The actual quality of the printer, ink, and paper will obviously all go into how the actual brochures look, too. If you don’t want your marketing material to look cheap, but you still want printing them to be cheap, then check out Printroom. We offer awesome brochure printing services that we’re sure you’ll be happy with.
You can also talk to our team for any further assistance with making your brochure – our team can even handle the design if you need it!
