You might have progressed slightly from creating posters by carving away at cave walls, but there’s still a high chance that your marketing material might still be in the dark ages. If you want to start making a proper impact with your marketing materials, then it’s time for an upgrade!
Here’s some tips to help you get going…
1. Think beyond the realm of paper
When people think of marketing material, their minds often head straight towards the traditional methods: business cards, flyers, brochures, and the like. While all of these things are great, they shouldn’t set a limitation on your creativity.
When done well, other forms of marketing material can be just as effective and memorable. Water bottles, t-shirts, hoodies, coffee mugs and more can all be used for your promotional advantage!
2. Let’s get digital, digital
People seem to think that physical marketing material doesn’t have a space within the digital world, but that couldn’t be further from the truth. If anything, the evolving digital space should inspire you to create something that complements the shift in the market.
Ideas include:
- Ensuring information on how to access your social media platforms is available at their fingertips, particularly for business cards, flyers, and other promotional materials directly related to your business
- Consider a QR code, which is a bit of technology that allows users with smart phones to quickly scan it (like a barcode) and be directed to whatever page you want to direct them to. That might be a relevant landing page on your website, your Facebook page, your app, or whatever you like
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3. Creativity is key
We can’t talk about upgrading your marketing material without addressing how creative you’re being. If you’re using the same dead, boring language you’ve had on your flyers for the past 10 years, maybe it’s time to spice things up a bit!
Getting the creative juices flowing can seem like a bit of an uphill battle, but to get the ball rolling it’s well worth looking around at what your competitors are doing. It’s also worth looking at what businesses in other industries are doing too; whatever stands and captures your eye is likely on the right track.
That’s not to say you should go out and copy them, but it is a good starting point in gathering your thoughts and getting inspired about the kind of work you want to produce.
You can also talk to the team at Printroom for further guidance. We’re the experts when it comes to all kinds of marketing material, and offer stellar printing services to make your ideas come to life!
